The top two airlines in Britain have reported conflicting business results in the downturn. Leading operator British Airways has sustained record losses over the past year. In contrast, Virgin Atlantic saw its profits double in 2008.
The number of premium travellers has been cited as a key factor in Virgin Atlantic’s success. And how management reacted to the volatile oil prices proved to be crucial to the companies’ performance.
Animosity between the two airlines has been long running, and their market competition has increased further in the downturn.
While celebrating its success, Virgin Atlantic is still concerned about tactics employed by British Airways, especially its attempt to merge with American Airlines.
For the full story by Dongying Wang, published by Xinhua News Agency in May 2009, please click here. Also, please return to the blog to post your comment.
Photo by Ian Muttoo
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